Visual Stories My Old Friend Tells Me

We have met at least once a month for the last 22 years, my old friend and me. And every time I visit I see something I didn’t see before. Something new from my old friend to me. For 22 years Every time we’re together I feel inspired. That’s my old friend’s gift to me. […]

The “So, You’re A Storyteller?” Experience

Zeros in on what a real, emotionally compelling story is. Not what most storytellers think Then teaches your team how to structure stories that move people to action. All through lots of stories, examples, exercises, and a personal, interactive experience. Together we’ll cover Messages Don’t Work Anymore What’s A Story, Anyway? How To Shape A […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]

What The Critics Have To Say

A few reviews of the Art Of It experience for your reviewing pleasure Gordon has that rare mind for creative thinking. And Gordon’s presentations are inspiring. He guides his audience to a promised land of purpose-driven solutions and delivers beyond expectations. His quiet demeanor hides the passion he feels for great work. His soft voice […]

What’s an experience?

Drinking beer and watching ESPN. Chris Barbie and Don Kamentz found themselves sitting in a bar in Houston. Just chillin. Trying to recuperate from another 14-hour day running their start-up charter school. Wach ya’ lookin’ at On the screen in front of them, ESPN was covering National Signing Day. That’s the day high school football […]

We’re Asking The Wrong Question

Whether we like it or not, our future depends upon the questions we ask. Whether we accept it or not, the wrong question can take us in the wrong direction. Or in an old direction that wanders about and wastes our time and effort and creativity. Alice stood at the crossroads Before her floated the […]

What’s A Story, Anyway?

Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]

Stories Of IMC On The New Frontier

It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]

Surviving The Content Apocalypse

It started out innocently enough. Quite pretty, really. Lovely little messages, gliding on the breeze, falling lightly to the ground. Then things changed Suddenly, the wind shifted and the messages increased, filling the the sky, turning everything in their way into a shroud of white. Each message now propelled horizontally like an icy bullet. Making […]

The Evil Deception Of Content

“I have brought you here to the top of the changing, ever-shifting world, my friends, to be tempted.” “Look out, across time and space,” the evil deceiver whispers. “What do you see?” Content strategies being skillfully developed. Complex message platforms devised, revised, strategized and restrategized. Elevator pitches crafted in one minute, two minute and ten […]