Schizophrenic Advice To Storytellers

So many voices in my head. Telling me what to do. Or how to do it. Or how to think about storytelling. The difference between what to think and how to think It’s always been that way. There’s always a battle between the rules and principles. For example, once upon a time there two titans […]

The Enduring Power Of Flat Friends

I said goodbye to 333 good friends today. They were always there for me whenever I needed them. They inspired me. They taught me many things. They took me to many places and introduced me to many people and ideas I never would have known without them. But above all They gave me the courage […]

Want To Lead A Movement? Start With A Story

Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]

“The Creative Work Of Leaders” Experience

Takes those who lead through the new essentials of creative leadership. Essentially Reframing. Storylistening. Understanding your tribe’s worldview. Defining “why.” And leadership storytelling that inspires action. Together, we’ll cover Aristotle Leads A Tribe What’s A Tribe? Tribes Connect With Emotion The Pillars Of Tribe Connection Stories That Move The Movement Experience it Inspire those who […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]

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Stories That Move The Movement

Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]

How To Shape A Story

Every story has a shape. You can find it by plotting the emotional high points and low points that the story takes as it unfolds. Voila! When you’re done you’ll end up with the shape of that story. That’s what Kurt Vonnegut did to show that classic stories have common basic shapes. He used Cinderella […]

What’s A Story, Anyway?

Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]