The Storyteller’s Promise

A Manifesto by Rebecca Solnit. Edited (with apologies to the author) to fit the Art Of It style. Or lack there of. Stories surround us like air. We breathe them in. We breathe them out. The art of being fully conscious in life means seeing the stories and becoming their teller. And not letting them […]

How Movements Spread

Once there was a little girl who loved yo-yos. Nancy loved the way they twirled. She loved the tricks they did. She loved the way she could control them with just a flick of her wrist. One Monday morning Another kid brought his yo-yo to school. To him it was just another toy. It was […]

How To Build A Storytelling Culture

Natalia is a 15-year-old girl who lives in a small village in Mozambique. It is amazing how much of her life revolves around water. Waiting on water Each morning, after caring for her six brothers and sisters, she walks with pails to a riverbed miles away. When she get there she stands in line, waiting […]

Modern Movements, #MindTheDigits

By Sam Stern Sam Stern is CEO of MagnifyGood, a communications consultancy that magnifies the good of social sector programs by improving the value of their communications efforts  Creating change After the initial news of Harvey Weinstein’s longtime abusive practices spread across the globe, an innumerable amount of stories began piling up. For almost two months, the […]

Want To Lead A Movement? Start With A Story

Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]

What A Doughboy Knows That We Don’t

It’s the beginning of a new semester. And Bob is at it again. Each semester, Bob shows a video to his international students. It’s this one.  Behold the Doughboy effect “Does this make you hungry?” he asks them. They laugh nervously and answer, “No.” “Does this make you think of family or getting together […]

To The Truth Tellers

Truth was naked and cold. Destitute. She had been turned away from every door in the village. Her nakedness frightened the people When Parable found her, she was huddled in a corner, shivering, and hungry. Taking pity on her, Parable gathered her up and took her home. There she dressed Truth in story, warmed her, […]

Visual Stories My Old Friend Tells Me

We have met at least once a month for the last 22 years, my old friend and me. And every time I visit I see something I didn’t see before. Something new from my old friend to me. For 22 years Every time we’re together I feel inspired. That’s my old friend’s gift to me. […]

The “So, You’re A Storyteller?” Experience

Zeros in on what a real, emotionally compelling story is. Not what most storytellers think Then teaches your team how to structure stories that move people to action. All through lots of stories, examples, exercises, and a personal, interactive experience. Together we’ll cover Messages Don’t Work Anymore What’s A Story, Anyway? How To Shape A […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]