How To Build A Storytelling Culture

Natalia is a 15-year-old girl who lives in a small village in Mozambique. It is amazing how much of her life revolves around water. Waiting on water Each morning, after caring for her six brothers and sisters, she walks with pails to a riverbed miles away. When she get there she stands in line, waiting […]

Oh, The Wonderful, New Places You’ll Go

Congratulations! Today is your day. You’re off to Great Places! You’re off and away!   You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. […]

Modern Movements, #MindTheDigits

By Sam Stern Sam Stern is CEO of MagnifyGood, a communications consultancy that magnifies the good of social sector programs by improving the value of their communications efforts  Creating change After the initial news of Harvey Weinstein’s longtime abusive practices spread across the globe, an innumerable amount of stories began piling up. For almost two months, the […]

All Together Now: Passion, Experience, Story

The people of Pernambuco, Brazil, were up against a death or life situation. And death was winning. Each year, hundreds of members of their community were dying senselessly. Not because of poor medical care But because they couldn’t get the replacement organs they needed to survive. According to Brazilian law, it’s up to the family. […]

Want To Lead A Movement? Start With A Story

Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]

Ten Things A Movement Needs

Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]

What A Doughboy Knows That We Don’t

It’s the beginning of a new semester. And Bob is at it again. Each semester, Bob shows a video to his international students. It’s this one.  Behold the Doughboy effect “Does this make you hungry?” he asks them. They laugh nervously and answer, “No.” “Does this make you think of family or getting together […]

The “Purpose, Tribes, Stories, & The Squat Or Sit” Experience

Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]

What The Critics Have To Say

A few reviews of the Art Of It experience for your reviewing pleasure Gordon has that rare mind for creative thinking. And Gordon’s presentations are inspiring. He guides his audience to a promised land of purpose-driven solutions and delivers beyond expectations. His quiet demeanor hides the passion he feels for great work. His soft voice […]