It was an amazing evening. The Robin Hood Foundation had just raised $101,000,000. In one night. At one event. Some people looked at the result and decided the tactic was the secret. It was not The gala itself is not the story. The real story has two parts. First, it’s about all the efforts that […]
The Storyteller’s Promise
December 18, 2019 by Leave a Comment
A Manifesto by Rebecca Solnit. Edited (with apologies to the author) to fit the Art Of It style. Or lack there of. Stories surround us like air. We breathe them in. We breathe them out. The art of being fully conscious in life means seeing the stories and becoming their teller. And not letting them […]
How Movements Spread
December 3, 2019 by Leave a Comment
Once there was a little girl who loved yo-yos. Nancy loved the way they twirled. She loved the tricks they did. She loved the way she could control them with just a flick of her wrist. One Monday morning Another kid brought his yo-yo to school. To him it was just another toy. It was […]
Oh, The Wonderful, New Places You’ll Go
June 27, 2019 by Leave a Comment
Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. […]
What A Doughboy Knows That We Don’t
March 19, 2019 by Leave a Comment
It’s the beginning of a new semester. And Bob is at it again. Each semester, Bob shows a video to his international students. It’s this one. Behold the Doughboy effect “Does this make you hungry?” he asks them. They laugh nervously and answer, “No.” “Does this make you think of family or getting together […]
To The Truth Tellers
February 5, 2019 by Leave a Comment
Truth was naked and cold. Destitute. She had been turned away from every door in the village. Her nakedness frightened the people When Parable found her, she was huddled in a corner, shivering, and hungry. Taking pity on her, Parable gathered her up and took her home. There she dressed Truth in story, warmed her, […]
What Now? Designing Action Into Experiences
November 27, 2018 by 3 Comments
Janet stood facing the huge, metal monster. Shaking. In sheer freight. It was just an MRI scan, but fear of the unknown overtook her. She sat shaking on the side of the machine and then lay down. A harrowing experience While she was lying there, still waiting for the procedure to begin, she noticed a […]
The “Purpose, Tribes, Stories, & The Squat Or Sit” Experience
May 30, 2018 by 1 Comment
Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]
The “Worth Sharing” Experience
May 29, 2018 by 2 Comments
Today, a purpose that’s not worth sharing is a purpose not worth having. And it’s no longer about stories you tell, it’s about stories that others share. What matters How do you make yours remarkable enough to be talked about by others? And simple and compelling enough to be enthusiastically passed on? Together, we’ll cover […]
