To The Truth Tellers

Truth was naked and cold.


She had been turned away from every door in the village.

Her nakedness frightened the people

When Parable found her, she was huddled in a corner, shivering, and hungry.

Taking pity on her, Parable gathered her up and took her home.

There she dressed Truth in story, warmed her, and sent her out again.

Clothed in story

Truth knocked again at the village doors.

This time she was readily welcomed into people’s houses.

They invited her to eat at their table and warm herself by their fire.

Some stories are beautiful

Some are a bit thread-worn.

And some are elegant.

Others are jubilant.

And still others are mysterious.

Some stories may well be lies. But they are good lies that say true things.

They are all powerful

They connect with something deep within us.

They help us make sense of the world and our place in it.

The kinds of stories that motivate tribes and drive movements, define “the cause.”

They illuminate our ideas and actions and make them memorable.


If you want to transform your future, your purpose, your tribe, and your organization, be like Parable. Cloth your Truth in stories.

Tell your stories with emotion and passion.

Tell your stories bravely. For the future, as always, belongs to the brave.

Yes, stories are powerful

And when we tell one that clothes the truth, so are we.

But that’s just my opinion. What’s your take?