How To Build A Storytelling Culture

Natalia is a 15-year-old girl who lives in a small village in Mozambique. It is amazing how much of her life revolves around water. Waiting on water Each morning, after caring for her six brothers and sisters, she walks with pails to a riverbed miles away. When she get there she stands in line, waiting […]

Oh, The Wonderful, New Places You’ll Go

Congratulations! Today is your day. You’re off to Great Places! You’re off and away!   You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. […]

To Towers Of Tenacity

It was a hot and humid August day. One of those days when you start to sweat the minute you open the front door. It was also the first day of the long-awaited family reunion. That’s a problem In hopes of avoiding the merciless heat, grandma and grandpa got out the wooden blocks for the […]

Modern Movements, #MindTheDigits

By Sam Stern Sam Stern is CEO of MagnifyGood, a communications consultancy that magnifies the good of social sector programs by improving the value of their communications efforts  Creating change After the initial news of Harvey Weinstein’s longtime abusive practices spread across the globe, an innumerable amount of stories began piling up. For almost two months, the […]

All Together Now: Passion, Experience, Story

The people of Pernambuco, Brazil, were up against a death or life situation. And death was winning. Each year, hundreds of members of their community were dying senselessly. Not because of poor medical care But because they couldn’t get the replacement organs they needed to survive. According to Brazilian law, it’s up to the family. […]

Want To Lead A Movement? Start With A Story

Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]

Ten Things A Movement Needs

Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]

What A Doughboy Knows That We Don’t

It’s the beginning of a new semester. And Bob is at it again. Each semester, Bob shows a video to his international students. It’s this one.  Behold the Doughboy effect “Does this make you hungry?” he asks them. They laugh nervously and answer, “No.” “Does this make you think of family or getting together […]

Empathy: The Overlooked Secret

By Mark Clevenger Mark Clevenger is the President of Clevenger Associates, a marketing research consultancy specializing in human behavior. Empathy is for practical people The question: “Knowing our customers is important, but isn’t empathy getting into la-la land?” Mangers worry. How can we improve efficiency? Detours are the enemy. Stay focused. Find the quickest path […]

Empathy, Experiences, Stories, Oh My

Joe is walking down a street when he falls in a hole. The walls are so steep he can’t get out. A doctor passes by, and Joe shouts up “Hey you! Can you help me out?” Sympathy The doctor writes him a prescription, throws it down the hole, and moves on. Then a priest comes […]