Frank Gehry is a starchitect. He designs amazing, innovative buildings like The Guggenheim Museum in Bilbao, Spain and the Disney Concert Hall in Los Angeles. But above all, Frank Gehry is a reframer. He follows The Reframers Credo. So when he was asked to design a chair he started reframing. He redefined the problem as, […]
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We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
Arthur O’Shaughnessy
Our Manifesto
You are responsible for the things you put into the world.
Those things should be helpful, elegant, entertaining and beautiful.
They should make people feel better, not worse, about themselves and living in the world.
They should make the world a better place.
Most of all, they should serve others.
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