To The Dreamkeepers

Neil Gaiman is a sage of storytelling while he’s awake. And one of the most interesting people alive. But there’s something you may not know about him. He is also a masterful weaver of whimsical, intensely interesting stories while he’s asleep. But dreams are fleeting So, over the years, his wife, musician Amanda Palmer, has […]

Modern Movements, #MindTheDigits

By Sam Stern Sam Stern is CEO of MagnifyGood, a communications consultancy that magnifies the good of social sector programs by improving the value of their communications efforts  Creating change After the initial news of Harvey Weinstein’s longtime abusive practices spread across the globe, an innumerable amount of stories began piling up. For almost two months, the […]

What A Doughboy Knows That We Don’t

It’s the beginning of a new semester. And Bob is at it again. Each semester, Bob shows a video to his international students. It’s this one.  Behold the Doughboy effect “Does this make you hungry?” he asks them. They laugh nervously and answer, “No.” “Does this make you think of family or getting together […]

To The Truth Tellers

Truth was naked and cold. Destitute. She had been turned away from every door in the village. Her nakedness frightened the people When Parable found her, she was huddled in a corner, shivering, and hungry. Taking pity on her, Parable gathered her up and took her home. There she dressed Truth in story, warmed her, […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]

“It’s The Way How You Say It”

Stories That Move The Movement

Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]

What’s A Story, Anyway?

Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]

Art Changes Things

You want to change things? Make art. Art is the human ability to do something for the first time. Something that may not work. Art is the work of a human being doing something real and personal that might change things. Art is about the important stuff. Because… But this world of art is not […]

You’re Not Done Yet

There’s a great deal to be said about the past year. Which, of course, is why Webster’s summarized it all with one word. Their word of the year… Surreal Merriam-Webster defines “surreal” as “marked by the intense irrational reality of a dream.” That’s a fine definition. But it’s also kind of tricky. Like everything else […]