There’s a great deal to be said about the past four years. Which, of course, is why Webster’s summarized it all with one word. Their word of the year… Surreal Merriam-Webster defines “surreal” as “marked by the intense, irrational, reality of a dream.” That’s a fine definition. But it’s also kind of tricky. Like everything […]
The “What Will We Do With The Creative Brief?” Experience
It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]
What’s A Story, Anyway?
Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]
Art Changes Things
You want to change things? Make art. Art is the human ability to do something for the first time. Something that may not work. Art is the work of a human being doing something real and personal that might change things. Art is about the important stuff. Because… But this world of art is not […]