The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative.

It’s never brief.

And yet, it’s a creative brief

Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out.

Learn how to reinvent the brief for an age of experiences and storysharing – not messaging.

Together, we’ll cover

We’re Asking The Wrong Question

What’s A Tribe 

What’s A Story, Anyway?

Stories Of IMC On The New Frontier

What’s An Experience

Experience it

Inspire your team with an Art Of It keynote or workshop experience conducted by Gordon Hochhalter.

What Will We Do With The Creative Brief is an experience in going beyond messaging and creating stories and experiences worth sharing.

But there are other inspiring experiences. Check them out. You might see one that solves a problem you’ve been thinking about. One that meets your team’s needs for change.

And don’t forget

Check out what the critics have to say about the Art Of It experience that inspired them.

Or just start your experience now.