What’s A Story, Anyway?

Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]

Generous Ideas Blow Up Real Good

Ideas for good can be very powerful. They can grow and spread at a surprisingly rapid rate. But not without a purpose, a tribe, a story, and a movement. Like Blake’s big boom It was finally time for a little fun. He needed it. Running four startups was getting to him. So he decided to […]

Feeling Is Believing

It was a glorious, early spring morning in the city. The sun shone brightly. The trees were newly green. All around, vibrant splashes of color punctuated the scene. Enter David David was on his way to work. Late as usual. So he picked up his pace. But even at his half-walk, half-trot gait he couldn’t […]

To Those Who Leap

One day, Bill Klann took a trip to Chicago. Of all the wonders that he could see there, Bill found himself in the midst of the Union Stock Yards. In a slaughterhouse, of all places. The world’s capital of butchery There, he was immersed in a model of industrial butchering efficiency. Animal carcasses moved by […]

To The Imperfect Journey

At the end of the dock there is a boat. But in the side of the boat there is a hole. That hole is never going to be fixed. And it’s never going away. So, get a new boat, right? You can’t get a new boat. Because this is your boat. All you can do […]

Think Differently

Ideas start out small and fragile. But the more you talk about them, the more you share them, the more they take shape. But when you add a different way of seeing things ideas can go from good to great.   And so can people.

Positioning A Purpose

How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]

“Honor Your Creative Vomit”

There once was a king named Hiero II who had been given a gold laurel-leaf shaped crown. As is the want of kings, his gratitude was quickly replaced by doubt. Then anger. Then obsession. Then retribution. For this crown couldn’t possibly be 100 percent gold? Enter Archimedes Archimedes was the go-to guy for all your […]