It was the season of Light, It was the season of Darkness, It was the spring of hope, It was the winter of despair, We had everything before us, We had nothing before us, We were all going direct to heaven, We were all going direct the other way –Charles Dickens Today’s connected world is […]
Positioning A Purpose
December 20, 2014 by Leave a Comment
How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]
Old Stories Made New
September 30, 2014 by 2 Comments
Once upon a time, in a kingdom not so far away, the good people who make children’s books wanted to tell their story of quality and care. But the nasty ogres of boring facts, speeds and feeds, stats and figures turned around and devoured their every attempt. Because, well, frankly, no one in the kingdom […]
