Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]
Empathy: The Overlooked Secret
March 5, 2019 by 1 Comment
By Mark Clevenger Mark Clevenger is the President of Clevenger Associates, a marketing research consultancy specializing in human behavior. Empathy is for practical people The question: “Knowing our customers is important, but isn’t empathy getting into la-la land?” Mangers worry. How can we improve efficiency? Detours are the enemy. Stay focused. Find the quickest path […]
To The Truth Tellers
February 5, 2019 by Leave a Comment
Truth was naked and cold. Destitute. She had been turned away from every door in the village. Her nakedness frightened the people When Parable found her, she was huddled in a corner, shivering, and hungry. Taking pity on her, Parable gathered her up and took her home. There she dressed Truth in story, warmed her, […]
What Now? Designing Action Into Experiences
November 27, 2018 by 3 Comments
Janet stood facing the huge, metal monster. Shaking. In sheer freight. It was just an MRI scan, but fear of the unknown overtook her. She sat shaking on the side of the machine and then lay down. A harrowing experience While she was lying there, still waiting for the procedure to begin, she noticed a […]
The “Purpose, Tribes, Stories, & The Squat Or Sit” Experience
May 30, 2018 by 1 Comment
Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]
“The Creative Work Of Leaders” Experience
May 30, 2018 by 1 Comment
Takes those who lead through the new essentials of creative leadership. Essentially Reframing. Storylistening. Understanding your tribe’s worldview. Defining “why.” And leadership storytelling that inspires action. Together, we’ll cover Aristotle Leads A Tribe What’s A Tribe? Tribes Connect With Emotion The Pillars Of Tribe Connection Stories That Move The Movement Experience it Inspire those who […]
The “Dare To Be What Only You Can Be” Experience
May 29, 2018 by 1 Comment
Takes your team through a series of exercises. And questions. And stories. And experiences. Why are you here? Each one aimed at helping the team define your organization’s purpose and reason to exist. And to find the one that’s remarkable enough that people will share it with others. Together we’ll cover The Purpose Effect Where […]
The “Worth Sharing” Experience
May 29, 2018 by 2 Comments
Today, a purpose that’s not worth sharing is a purpose not worth having. And it’s no longer about stories you tell, it’s about stories that others share. What matters How do you make yours remarkable enough to be talked about by others? And simple and compelling enough to be enthusiastically passed on? Together, we’ll cover […]
The “What Will We Do With The Creative Brief?” Experience
May 29, 2018 by 1 Comment
It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]
