A friend of mine teaches graduate students at a prestigious university. He also has a second grader at home. One day he was making a little presentation on storytelling to his little daughter’s class. To get their attention, he started by yelling, “Be a lion!” Immediately, the children started growling. Some waved their hands like […]
Mr.Gehry’s Chair Reframed
Frank Gehry is a starchitect. He designs amazing, innovative buildings like The Guggenheim Museum in Bilbao, Spain and the Disney Concert Hall in Los Angeles. But above all, Frank Gehry is a reframer. He follows The Reframers Credo. So when he was asked to design a chair he started reframing. He redefined the problem as, […]
Want To Lead A Movement? Start With A Story
Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]
“The Creative Work Of Leaders” Experience
Takes those who lead through the new essentials of creative leadership. Essentially Reframing. Storylistening. Understanding your tribe’s worldview. Defining “why.” And leadership storytelling that inspires action. Together, we’ll cover Aristotle Leads A Tribe What’s A Tribe? Tribes Connect With Emotion The Pillars Of Tribe Connection Stories That Move The Movement Experience it Inspire those who […]
The “What Will We Do With The Creative Brief?” Experience
It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]