Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. […]
Modern Movements, #MindTheDigits
May 15, 2019 by Leave a Comment
By Sam Stern Sam Stern is CEO of MagnifyGood, a communications consultancy that magnifies the good of social sector programs by improving the value of their communications efforts Creating change After the initial news of Harvey Weinstein’s longtime abusive practices spread across the globe, an innumerable amount of stories began piling up. For almost two months, the […]
All Together Now: Passion, Experience, Story
April 30, 2019 by Leave a Comment
The people of Pernambuco, Brazil, were up against a death or life situation. And death was winning. Each year, hundreds of members of their community were dying senselessly. Not because of poor medical care But because they couldn’t get the replacement organs they needed to survive. According to Brazilian law, it’s up to the family. […]
Want To Lead A Movement? Start With A Story
April 16, 2019 by 1 Comment
Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]
Ten Things A Movement Needs
April 2, 2019 by 4 Comments
Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]
To The Truth Tellers
February 5, 2019 by Leave a Comment
Truth was naked and cold. Destitute. She had been turned away from every door in the village. Her nakedness frightened the people When Parable found her, she was huddled in a corner, shivering, and hungry. Taking pity on her, Parable gathered her up and took her home. There she dressed Truth in story, warmed her, […]
The “So, You’re A Storyteller?” Experience
May 30, 2018 by 1 Comment
Zeros in on what a real, emotionally compelling story is. Not what most storytellers think Then teaches your team how to structure stories that move people to action. All through lots of stories, examples, exercises, and a personal, interactive experience. Together we’ll cover Messages Don’t Work Anymore What’s A Story, Anyway? How To Shape A […]
The “Purpose, Tribes, Stories, & The Squat Or Sit” Experience
May 30, 2018 by 1 Comment
Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]
“The Creative Work Of Leaders” Experience
May 30, 2018 by 1 Comment
Takes those who lead through the new essentials of creative leadership. Essentially Reframing. Storylistening. Understanding your tribe’s worldview. Defining “why.” And leadership storytelling that inspires action. Together, we’ll cover Aristotle Leads A Tribe What’s A Tribe? Tribes Connect With Emotion The Pillars Of Tribe Connection Stories That Move The Movement Experience it Inspire those who […]
The “Dare To Be What Only You Can Be” Experience
May 29, 2018 by 1 Comment
Takes your team through a series of exercises. And questions. And stories. And experiences. Why are you here? Each one aimed at helping the team define your organization’s purpose and reason to exist. And to find the one that’s remarkable enough that people will share it with others. Together we’ll cover The Purpose Effect Where […]
