Save
Stories That Move The Movement
March 21, 2017 by 10 Comments
Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]
How To Shape A Story
March 7, 2017 by 6 Comments
Every story has a shape. You can find it by plotting the emotional high points and low points that the story takes as it unfolds. Voila! When you’re done you’ll end up with the shape of that story. That’s what Kurt Vonnegut did to show that classic stories have common basic shapes. He used Cinderella […]
What’s A Story, Anyway?
February 14, 2017 by 14 Comments
Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]
Generous Ideas Blow Up Real Good
January 10, 2017 by Leave a Comment
Ideas for good can be very powerful. They can grow and spread at a surprisingly rapid rate. But not without a purpose, a tribe, a story, and a movement. Like Blake’s big boom It was finally time for a little fun. He needed it. Running four startups was getting to him. So he decided to […]
Feeling Is Believing
April 26, 2016 by Leave a Comment
It was a glorious, early spring morning in the city. The sun shone brightly. The trees were newly green. All around, vibrant splashes of color punctuated the scene. Enter David David was on his way to work. Late as usual. So he picked up his pace. But even at his half-walk, half-trot gait he couldn’t […]
To Those Who Leap
February 23, 2016 by 2 Comments
One day, Bill Klann took a trip to Chicago. Of all the wonders that he could see there, Bill found himself in the midst of the Union Stock Yards. In a slaughterhouse, of all places. The world’s capital of butchery There, he was immersed in a model of industrial butchering efficiency. Animal carcasses moved by […]
To The Imperfect Journey
May 27, 2015 by 1 Comment
At the end of the dock there is a boat. But in the side of the boat there is a hole. That hole is never going to be fixed. And it’s never going away. So, get a new boat, right? You can’t get a new boat. Because this is your boat. All you can do […]
Think Differently
February 8, 2015 by 1 Comment
Ideas start out small and fragile. But the more you talk about them, the more you share them, the more they take shape. But when you add a different way of seeing things ideas can go from good to great. And so can people.
Positioning A Purpose
December 20, 2014 by Leave a Comment
How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]
