Once there was a little girl who loved yo-yos. Nancy loved the way they twirled. She loved the tricks they did. She loved the way she could control them with just a flick of her wrist. One Monday morning Another kid brought his yo-yo to school. To him it was just another toy. It was […]
How To Build A Storytelling Culture
Natalia is a 15-year-old girl who lives in a small village in Mozambique. It is amazing how much of her life revolves around water. Waiting on water Each morning, after caring for her six brothers and sisters, she walks with pails to a riverbed miles away. When she get there she stands in line, waiting […]
Oh, The Wonderful, New Places You’ll Go
Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. […]
Want To Lead A Movement? Start With A Story
Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]
Ten Things A Movement Needs
Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]
Empathy: The Overlooked Secret
By Mark Clevenger Mark Clevenger is the President of Clevenger Associates, a marketing research consultancy specializing in human behavior. Empathy is for practical people The question: “Knowing our customers is important, but isn’t empathy getting into la-la land?” Mangers worry. How can we improve efficiency? Detours are the enemy. Stay focused. Find the quickest path […]