Teachers change our lives. Some people recognize it at the time. For others, it takes years to understand the profound influence they have had on us. But it’s always difficult to say thank you. The Teacher Shout Out platform made it easy. With big ads and little banners, students and their parents, as well as […]
Positioning A Purpose
December 20, 2014 by Leave a Comment
How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]
Behold, The Patron Saint of Purpose
November 1, 2014 by 4 Comments
If you have a cause or a purpose in your life and in your profession, you can learn a lot from the orgy of mirror balls and bubble clusters who is the new Mother Teresa of tribal leadership. Oh my Gaga! What the heck is tribal leadership? It’s connecting a group of people who share […]
And Your Job Is?
November 1, 2014 by 4 Comments
Oh, look. Bright, shiny things. Blingy kinds of things. Big data kinds of things. Automation kinds of things. Message mapping kinds of things. Content mumbo jumbo kinds of things. Going viral kinds of things. It’s all so totally awesome. Can’t see the goal for the tactics If you’re like me, there are a bunch of […]
Tell A Transmedia Story
September 30, 2014 by 4 Comments
The old brand story isn’t just dead, Woody Harrelson is smoking its ashes in his lucky skull bong somewhere right now. Will transmedia storytelling kill the branding star? What the heck is transmedia storytelling, and why is it becoming a hot topic these days? Well, in its simplest terms, it’s the practice of creatively linking […]
To Those Who Dance Alone
September 18, 2014 by 2 Comments
Bob Fosse was a dancer who didn’t dance very well. His feet turned in instead of out. He hunched. He wasn’t flexible enough. But Bob incorporated his “bad” dancing habits into an original style that demolished the status quo of his industry. And Bob Fosse’s choreography changed the world of dance. So If you want […]
On The Road To Transformation
September 13, 2014 by Leave a Comment
The route to your organization’s true purpose (the one that doesn’t have to do with making money) is seldom straight and never smooth. If it was, just anyone could do it. And then it wouldn’t be transformative. Status without the quo Organizations that are driven by purpose are special because they change people, they overturn […]
To The Trail Less Traveled
July 28, 2014 by Leave a Comment
It’s a shame, but you won’t find the path to being truly unique in the hallowed and often hollow halls of corporate America. In fact, you’ll find it in the most unlikely places. Places where people see things differently, think differently and do things differently. Like at Larry’s place Larry fixes bikes. For every bike […]
Messages Don’t Work Anymore
July 17, 2014 by 22 Comments
In case you haven’t noticed, it’s not about messages anymore. Bucky. Why? Because we are maxed out on messages. To quote a man of great insight: “Well, I’m ramblin’, ramblin’ ’round, I’m a ramblin’ guy, I’m ramblin’, oh, yes, oh, yes! Free to get in. I’m a ramblin’ guy – R-A-M-B-L-I-N apostrophe, oh yes, I’m […]
