When you really stop to think about it, the brands that enter our lives, and especially purpose-driven brands, are not about messages. The brands and organizations that matter to us are about experiences. Adrift in the sea of indignity That occurred to me last Saturday, as it does every Saturday, while I slouched over a […]
To The Imperfect Journey
May 27, 2015 by 1 Comment
At the end of the dock there is a boat. But in the side of the boat there is a hole. That hole is never going to be fixed. And it’s never going away. So, get a new boat, right? You can’t get a new boat. Because this is your boat. All you can do […]
Rise or set?
May 18, 2015 by 1 Comment
It was the season of Light, It was the season of Darkness, It was the spring of hope, It was the winter of despair, We had everything before us, We had nothing before us, We were all going direct to heaven, We were all going direct the other way –Charles Dickens Today’s connected world is […]
Behold, The Patron Saint of Purpose
November 1, 2014 by 4 Comments
If you have a cause or a purpose in your life and in your profession, you can learn a lot from the orgy of mirror balls and bubble clusters who is the new Mother Teresa of tribal leadership. Oh my Gaga! What the heck is tribal leadership? It’s connecting a group of people who share […]
And Your Job Is?
November 1, 2014 by 4 Comments
Oh, look. Bright, shiny things. Blingy kinds of things. Big data kinds of things. Automation kinds of things. Message mapping kinds of things. Content mumbo jumbo kinds of things. Going viral kinds of things. It’s all so totally awesome. Can’t see the goal for the tactics If you’re like me, there are a bunch of […]
What’s Culture Got To Do With It?
October 15, 2014 by Leave a Comment
“We flew into Iquitos from Lima last night. And the mess began as soon as we landed . The airport looked like a dilapidated barn.” “But they sure took baggage security seriously” “They wouldn’t let us have our bags until they checked the tags. I guess they have to do that here; otherwise people would steal […]
Draw The Line On Differentiation
October 2, 2014 by 1 Comment
Looking for brand differentiation inside your organization is like looking for a needle in a Betty Ford Clinic. Because differentiation doesn’t exist inside your programs, your offerings, or your organization. It only exists inside people’s minds. A cautionary tail Once upon a time there were three little piggies trying to differentiate themselves in the world. […]
Tell A Transmedia Story
September 30, 2014 by 4 Comments
The old brand story isn’t just dead, Woody Harrelson is smoking its ashes in his lucky skull bong somewhere right now. Will transmedia storytelling kill the branding star? What the heck is transmedia storytelling, and why is it becoming a hot topic these days? Well, in its simplest terms, it’s the practice of creatively linking […]
“Honor Your Creative Vomit”
September 20, 2014 by 1 Comment
There once was a king named Hiero II who had been given a gold laurel-leaf shaped crown. As is the want of kings, his gratitude was quickly replaced by doubt. Then anger. Then obsession. Then retribution. For this crown couldn’t possibly be 100 percent gold? Enter Archimedes Archimedes was the go-to guy for all your […]
To Those Who Dance Alone
September 18, 2014 by 2 Comments
Bob Fosse was a dancer who didn’t dance very well. His feet turned in instead of out. He hunched. He wasn’t flexible enough. But Bob incorporated his “bad” dancing habits into an original style that demolished the status quo of his industry. And Bob Fosse’s choreography changed the world of dance. So If you want […]
