Tribes don’t run on communications. They run on emotional connections. Through these connections, tribes create movements. And movements change things. For example Long ago, in better times, a guy by the name of Shepard Fairey made a poster. It just happened to be a poster of Barack Obama. And it just happened to be for […]
What’s A Tribe?
November 9, 2016 by 23 Comments
Human beings can’t help it. We need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe. To contribute to and take from a group of like-minded people. We are drawn to leaders and to their ideas and we can’t resist the rush of belonging and the […]
A Purpose Worth Sharing
October 25, 2016 by 19 Comments
People don’t engage with your cause because of what you do. People get involved with a tribe because of why you do what you do. As the story goes No one sent out thousands of invitations to the big event. There was no website to check the date. No social media to get the word […]
Where Purpose Lives
October 4, 2016 by 4 Comments
The definition and nature of purpose is often misunderstood. It does not reside in a founder’s head. You won’t find it on an organizational chart. What about a nifty slogan? And it’s usually not visible on a vision and values poster. Or in your typical mission statement. Powerful, world-changing purpose lives inside the members of […]
The Purpose Effect
September 13, 2016 by 9 Comments
That’s you, tossed hither and yon. Pushed here and there by every wave of change. That’s your tribe Pulled by each misguided would-be, could-be opportunity. Buffeted by every possible concern of every possible constituency. Floating aimlessly from one flavor-of-the-month to another. Jolted by every news cycle. That’s you Susceptible to every wave of expediency. That’s […]
Influencer Influenza
June 14, 2016 by 1 Comment
Influencers can be highly contagious. Their enthusiasm infectious. Communicable. Intellectually epidemic. They can spread ideas and movements in many ways and in many directions. Take Gary Vaynerchuk, for example When he sneezes out an idea people around the planet get a little tipsy. That’s because millions of people from all over the world turn to […]
Content At The Speed Of Light
May 17, 2016 by 1 Comment
The George Clooneys, Tom Rooneys, Adam Looneys and just plain Tooneys of the world aren’t the biggest influencers anymore. Thank goodness. But Calvin Lee is Calvin is a 40 something, unmarried geek who lives in the basement of his parents’ home. More important, Calvin is a “superconnector.” His 140-character pronouncements, comments and bitly links drive […]
Feeling Is Believing
April 26, 2016 by Leave a Comment
It was a glorious, early spring morning in the city. The sun shone brightly. The trees were newly green. All around, vibrant splashes of color punctuated the scene. Enter David David was on his way to work. Late as usual. So he picked up his pace. But even at his half-walk, half-trot gait he couldn’t […]
Stories Of IMC On The New Frontier
April 12, 2016 by 13 Comments
It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]
From Hype To Help: Remaking IMC
March 29, 2016 by 12 Comments
It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]
