“Purpose, Tribes, Stories, & The Squat Or Sit” Experience

Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]

What’s an experience?

Drinking beer and watching ESPN. Chris Barbie and Don Kamentz found themselves sitting in a bar in Houston. Just chillin. Trying to recuperate from another 14-hour day running their start-up charter school. Wach ya’ lookin’ at On the screen in front of them, ESPN was covering National Signing Day. That’s the day high school football […]

“It’s The Way How You Say It”

We’re Asking The Wrong Question

Whether we like it or not, our future depends upon the questions we ask. Whether we accept it or not, the wrong question can take us in the wrong direction. Or in an old direction that wanders about and wastes our time and effort and creativity. Alice stood at the crossroads Before her floated the […]

Directions

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Stories Of IMC On The New Frontier

It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]

Aristotle Leads A Tribe

It was blazing hot. We were lost. We were exhausted. We couldn’t fight our way out. And the harder we tried, the hotter it got, the more frustrated we became and the grumpier we felt. We needed something special. Something cool. That’s when I turned to my friend Aristotle, the master of logic, for a […]

Recognize Me?

I had spent a good part of my life trying to find the secret. I’d searched and searched. Then one day, when I least expected it, she turned to me and said the most insightful and profound thing I had ever heard. You just got to decide for yourself. You got the Saint Louie Blues, […]

Rise or set?

It was the season of Light, It was the season of Darkness, It was the spring of hope, It was the winter of despair, We had everything before us, We had nothing before us, We were all going direct to heaven, We were all going direct the other way –Charles Dickens Today’s connected world is […]

Thanks Giving Platform

Teachers change our lives. Some people recognize it at the time. For others, it takes years to understand the profound influence they have had on us. But it’s always difficult to say thank you. The Teacher Shout Out platform made it easy. With big ads and little banners, students and their parents, as well as […]