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Stories Of IMC On The New Frontier

It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]

Aristotle Leads A Tribe

It was blazing hot. We were lost. We were exhausted. We couldn’t fight our way out. And the harder we tried, the hotter it got, the more frustrated we became and the grumpier we felt. We needed something special. Something cool. That’s when I turned to my friend Aristotle, the master of logic, for a […]

Recognize Me?

I had spent a good part of my life trying to find the secret. I’d searched and searched. Then one day, when I least expected it, she turned to me and said the most insightful and profound thing I had ever heard. You just got to decide for yourself. You got the Saint Louie Blues, […]

Rise or set?

It was the season of Light, It was the season of Darkness, It was the spring of hope, It was the winter of despair, We had everything before us, We had nothing before us, We were all going direct to heaven, We were all going direct the other way –Charles Dickens Today’s connected world is […]

Thanks Giving Platform

Teachers change our lives. Some people recognize it at the time. For others, it takes years to understand the profound influence they have had on us. But it’s always difficult to say thank you. The Teacher Shout Out platform made it easy. With big ads and little banners, students and their parents, as well as […]

And Your Job Is?

Oh, look. Bright, shiny things. Blingy kinds of things. Big data kinds of things. Automation kinds of things. Message mapping kinds of things. Content mumbo jumbo kinds of things. Going viral kinds of things. It’s all so totally awesome. Can’t see the goal for the tactics If you’re like me, there are bunch of bright […]

Messages Don’t Work Anymore

In case you haven’t noticed, it’s not about messages anymore. Bucky. Why? Because we are maxed out on messages. To quote a man of great insight: “Well, I’m ramblin’, ramblin’ ’round, I’m a ramblin’ guy, I’m ramblin’, oh, yes, oh, yes! Free to get in. I’m a ramblin’ guy – R-A-M-B-L-I-N apostrophe, oh yes, I’m […]