If you have a cause or a purpose in your life and in your profession, you can learn a lot from the orgy of mirror balls and bubble clusters who is the new Mother Teresa of tribal leadership. Oh my Gaga! What the heck is tribal leadership? It’s connecting a group of people who share […]
And Your Job Is?
November 1, 2014 by 4 Comments
Oh, look. Bright, shiny things. Blingy kinds of things. Big data kinds of things. Automation kinds of things. Message mapping kinds of things. Content mumbo jumbo kinds of things. Going viral kinds of things. It’s all so totally awesome. Can’t see the goal for the tactics If you’re like me, there are a bunch of […]
What’s Culture Got To Do With It?
October 15, 2014 by Leave a Comment
“We flew into Iquitos from Lima last night. And the mess began as soon as we landed . The airport looked like a dilapidated barn.” “But they sure took baggage security seriously” “They wouldn’t let us have our bags until they checked the tags. I guess they have to do that here; otherwise people would steal […]
Draw The Line On Differentiation
October 2, 2014 by 1 Comment
Looking for brand differentiation inside your organization is like looking for a needle in a Betty Ford Clinic. Because differentiation doesn’t exist inside your programs, your offerings, or your organization. It only exists inside people’s minds. A cautionary tail Once upon a time there were three little piggies trying to differentiate themselves in the world. […]
Tell A Transmedia Story
September 30, 2014 by 4 Comments
The old brand story isn’t just dead, Woody Harrelson is smoking its ashes in his lucky skull bong somewhere right now. Will transmedia storytelling kill the branding star? What the heck is transmedia storytelling, and why is it becoming a hot topic these days? Well, in its simplest terms, it’s the practice of creatively linking […]
To Insightful Soles
September 16, 2014 by 2 Comments
Your fancy-schmancy, revolutionary innovation is going to take you a long way, my friend. But it will be a long way in the wrong direction without one vital component. A peek into people’s souls Fifty years ago there were only two kinds of shoes: street shoes and running shoes. Then a guy by the name […]
On The Road To Transformation
September 13, 2014 by Leave a Comment
The route to your organization’s true purpose (the one that doesn’t have to do with making money) is seldom straight and never smooth. If it was, just anyone could do it. And then it wouldn’t be transformative. Status without the quo Organizations that are driven by purpose are special because they change people, they overturn […]
To The Trail Less Traveled
July 28, 2014 by Leave a Comment
It’s a shame, but you won’t find the path to being truly unique in the hallowed and often hollow halls of corporate America. In fact, you’ll find it in the most unlikely places. Places where people see things differently, think differently and do things differently. Like at Larry’s place Larry fixes bikes. For every bike […]
Messages Don’t Work Anymore
July 17, 2014 by 22 Comments
In case you haven’t noticed, it’s not about messages anymore. Bucky. Why? Because we are maxed out on messages. To quote a man of great insight: “Well, I’m ramblin’, ramblin’ ’round, I’m a ramblin’ guy, I’m ramblin’, oh, yes, oh, yes! Free to get in. I’m a ramblin’ guy – R-A-M-B-L-I-N apostrophe, oh yes, I’m […]
