People don’t engage with your cause because of what you do. People get involved with a tribe because of why you do what you do. As the story goes No one sent out thousands of invitations to the big event. There was no website to check the date. No social media to get the word […]
Where Purpose Lives
October 4, 2016 by 4 Comments
The definition and nature of purpose is often misunderstood. It does not reside in a founder’s head. You won’t find it on an organizational chart. What about a nifty slogan? And it’s usually not visible on a vision and values poster. Or in your typical mission statement. Powerful, world-changing purpose lives inside the members of […]
The Purpose Effect
September 13, 2016 by 9 Comments
That’s you, tossed hither and yon. Pushed here and there by every wave of change. That’s your tribe Pulled by each misguided would-be, could-be opportunity. Buffeted by every possible concern of every possible constituency. Floating aimlessly from one flavor-of-the-month to another. Jolted by every news cycle. That’s you Susceptible to every wave of expediency. That’s […]
Influencer Influenza
June 14, 2016 by 1 Comment
Influencers can be highly contagious. Their enthusiasm infectious. Communicable. Intellectually epidemic. They can spread ideas and movements in many ways and in many directions. Take Gary Vaynerchuk, for example When he sneezes out an idea people around the planet get a little tipsy. That’s because millions of people from all over the world turn to […]
Content At The Speed Of Light
May 17, 2016 by 1 Comment
The George Clooneys, Tom Rooneys, Adam Looneys and just plain Tooneys of the world aren’t the biggest influencers anymore. Thank goodness. But Calvin Lee is Calvin is a 40 something, unmarried geek who lives in the basement of his parents’ home. More important, Calvin is a “superconnector.” His 140-character pronouncements, comments and bitly links drive […]
To the storytellers
July 13, 2015 by 4 Comments
Once there was a man obsessed with making complex, highly technical things easy for the common, everyday person to understand. And, in the process, he hoped to change the world. But his well-defined cause, burning passion, elegant design sense and tyrannical obsession with execution were not enough. Then he discovered one thing that changed everything. […]
Aristotle Leads A Tribe
June 29, 2015 by 15 Comments
It was blazing hot. We were lost. We were exhausted. We couldn’t fight our way out. And the harder we tried, the hotter it got, the more frustrated we became and the grumpier we felt. We needed something special. Something cool. That’s when I turned to my friend Aristotle, the master of logic, for a […]
Recognize Me?
June 23, 2015 by 4 Comments
I had spent a good part of my life trying to find the secret. I’d searched and searched. Then one day, when I least expected it, she turned to me and said the most insightful and profound thing I had ever heard. You just got to decide for yourself. You got the Saint Louie Blues, […]
Earning The Right To Be Heard
June 1, 2015 by Leave a Comment
When you really stop to think about it, the brands that enter our lives, and especially purpose-driven brands, are not about messages. The brands and organizations that matter to us are about experiences. Adrift in the sea of indignity That occurred to me last Saturday, as it does every Saturday, while I slouched over a […]
Thanks Giving Platform
December 30, 2014 by 1 Comment
Teachers change our lives. Some people recognize it at the time. For others, it takes years to understand the profound influence they have had on us. But it’s always difficult to say thank you. The Teacher Shout Out platform made it easy. With big ads and little banners, students and their parents, as well as […]
