Save Save Save
Stories That Move The Movement
March 21, 2017 by 10 Comments
Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]
What’s A Story, Anyway?
February 14, 2017 by 14 Comments
Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]
Art Changes Things
January 31, 2017 by 1 Comment
You want to change things? Make art. Art is the human ability to do something for the first time. Something that may not work. Art is the work of a human being doing something real and personal that might change things. Art is about the important stuff. Because… But this world of art is not […]
Tribes Connect With Emotion
November 29, 2016 by 14 Comments
Tribes don’t run on communications. They run on emotional connections. Through these connections, tribes create movements. And movements change things. For example Long ago, in better times, a guy by the name of Shepard Fairey made a poster. It just happened to be a poster of Barack Obama. And it just happened to be for […]
What’s A Tribe?
November 9, 2016 by 23 Comments
Human beings can’t help it. We need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe. To contribute to and take from a group of like-minded people. We are drawn to leaders and to their ideas and we can’t resist the rush of belonging and the […]
Feeling Is Believing
April 26, 2016 by Leave a Comment
It was a glorious, early spring morning in the city. The sun shone brightly. The trees were newly green. All around, vibrant splashes of color punctuated the scene. Enter David David was on his way to work. Late as usual. So he picked up his pace. But even at his half-walk, half-trot gait he couldn’t […]
Surviving The Content Apocalypse
January 19, 2016 by 4 Comments
It started out innocently enough. Quite pretty, really. Lovely little messages, gliding on the breeze, falling lightly to the ground. Then things changed Suddenly, the wind shifted and the messages increased, filling the the sky, turning everything in their way into a shroud of white. Each message now propelled horizontally like an icy bullet. Making […]
The Evil Deception Of Content
December 15, 2015 by 3 Comments
“I have brought you here to the top of the changing, ever-shifting world, my friends, to be tempted.” “Look out, across time and space,” the evil deceiver whispers. “What do you see?” Content strategies being skillfully developed. Complex message platforms devised, revised, strategized and restrategized. Elevator pitches crafted in one minute, two minute and ten […]
What’s Culture Got To Do With It?
October 15, 2014 by Leave a Comment
“We flew into Iquitos from Lima last night. And the mess began as soon as we landed . The airport looked like a dilapidated barn.” “But they sure took baggage security seriously” “They wouldn’t let us have our bags until they checked the tags. I guess they have to do that here; otherwise people would steal […]
