It’s July 1966. And it’s sweltering hot in Austin Texas. Claire Wilson and her boyfriend Tom Eckman are taking summer classes at the University of Texas. Hot as hell They just got out of an anthropology test. So they head over to the Student Union, to hang out for a while. They’re just starting to […]
What To Look For When You Fall Into A Hole
Joe is walking down a street when he falls in a hole. The walls are so steep he can’t get out. A doctor passes by, and Joe shouts up “Hey you! Can you help me out?” Don’t look for sympathy The doctor writes him a prescription, throws it down the hole, and moves on. Then […]
Oh, The Wonderful, New Places You’ll Go
Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. […]
Want To Lead A Movement? Start With A Story
Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]
Ten Things A Movement Needs
Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]
Empathy: The Overlooked Secret
By Mark Clevenger Mark Clevenger is the President of Clevenger Associates, a marketing research consultancy specializing in human behavior. Empathy is for practical people The question: “Knowing our customers is important, but isn’t empathy getting into la-la land?” Mangers worry. How can we improve efficiency? Detours are the enemy. Stay focused. Find the quickest path […]