The Pillars Of Tribe Connections

Everybody loves a good pillar. They’ve been around for ions. You’ve got your Doric pillar. And your Gothic pillar. There’s always your Ionic pillar and your Corinthian pillar. Not to mention the ever-popular Tuscan. A short history of pillars Traditionally, pillars have been used to hold up buildings. But in modern times, pillars apparently hold […]

Tribes Connect With Emotion

Tribes don’t run on communications. They run on emotional connections. Through these connections, tribes create movements. And movements change things. For example Long ago, in better times, a guy by the name of Shepard Fairey made a poster. It just happened to be a poster of Barack Obama. And it just happened to be for […]

What’s A Tribe?

Human beings can’t help it. We need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe. To contribute to and take from a group of like-minded people. We are drawn to leaders and to their ideas and we can’t resist the rush of belonging and the […]

Content At The Speed Of Light

The George Clooneys, Tom Rooneys, Adam Looneys and just plain Tooneys of the world aren’t the biggest influencers anymore. Thank goodness. But Calvin Lee is Calvin is a 40 something, unmarried geek who lives in the basement of his parents’ home. More important, Calvin is a “superconnector.” His 140-character pronouncements, comments and bitly links drive […]

Stories Of IMC On The New Frontier

It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]

From Hype To Help: Remaking IMC

It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]