How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]
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We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
Arthur O’Shaughnessy
Our Manifesto
You are responsible for the things you put into the world.
Those things should be helpful, elegant, entertaining and beautiful.
They should make people feel better, not worse, about themselves and living in the world.
They should make the world a better place.
Most of all, they should serve others.
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