By Sam Stern Sam Stern is CEO of MagnifyGood, a communications consultancy that magnifies the good of social sector programs by improving the value of their communications efforts Creating change After the initial news of Harvey Weinstein’s longtime abusive practices spread across the globe, an innumerable amount of stories began piling up. For almost two months, the […]
From Hype To Help: Remaking IMC
March 29, 2016 by 12 Comments
It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]
The Fear Of Tweeting
June 26, 2014 by 1 Comment
If you just can’t seem to understand the power of social media, perhaps it’s because you haven’t tried it for yourself. Chances are, that’s because deep down inside you’re afraid to try. And maybe, just maybe, a bit afraid of the changes that you and your organization will have to make to be relevant in […]
