The George Clooneys, Tom Rooneys, Adam Looneys and just plain Tooneys of the world aren’t the biggest influencers anymore. Thank goodness. But Calvin Lee is Calvin is a 40 something, unmarried geek who lives in the basement of his parents’ home. More important, Calvin is a “superconnector.” His 140-character pronouncements, comments and bitly links drive […]
The Evil Deception Of Content
“I have brought you here to the top of the changing, ever-shifting world, my friends, to be tempted.” “Look out, across time and space,” the evil deceiver whispers. “What do you see?” Content strategies being skillfully developed. Complex message platforms devised, revised, strategized and restrategized. Elevator pitches crafted in one minute, two minute and ten […]