Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]
Finding The Remarkable
June 8, 2015 by 3 Comments
I was in the middle of writing a post about why it’s important for purpose-driven brands to stand out instead of blend in. I’d just battered into submission the point that standing out doesn’t start with telling people things. It starts by making something remarkable. The remarkable is something that is worth sharing. Something people […]
