Whether we like it or not, our future depends upon the questions we ask. Whether we accept it or not, the wrong question can take us in the wrong direction. Or in an old direction that wanders about and wastes our time and effort and creativity. Alice stood at the crossroads Before her floated the […]
From Hype To Help: Remaking IMC
March 29, 2016 by 12 Comments
It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]
