It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]
Stories Of IMC On The New Frontier
Filed Under: ART thinks Tagged With: cause communications, content marketing, Digital Platform, helping not hyping, Herf Jones, Imc, Integration Platforms, movements, Online Platform, storytelling, Tribe
From Hype To Help: Remaking IMC
It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]
Filed Under: ART thinks Tagged With: Creates Experiences, Creating Value, Imc, Marketing, Marketing Communications, social media, storytelling, Tribe
Thanks Giving Platform
Teachers change our lives. Some people recognize it at the time. For others, it takes years to understand the profound influence they have had on us. But it’s always difficult to say thank you. The Teacher Shout Out platform made it easy. With big ads and little banners, students and their parents, as well as […]
Filed Under: ART works Tagged With: experience, helping not hyping, helping platform, Imc, Online Platform, purpose, Saying Thanks, storytelling, tribes, youtube