Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]
How To Shape A Story
March 7, 2017 by 6 Comments
Every story has a shape. You can find it by plotting the emotional high points and low points that the story takes as it unfolds. Voila! When you’re done you’ll end up with the shape of that story. That’s what Kurt Vonnegut did to show that classic stories have common basic shapes. He used Cinderella […]
The Pillars Of Tribe Connections
December 13, 2016 by 5 Comments
Everybody loves a good pillar. They’ve been around for ions. You’ve got your Doric pillar. And your Gothic pillar. There’s always your Ionic pillar and your Corinthian pillar. Not to mention the ever-popular Tuscan. A short history of pillars Traditionally, pillars have been used to hold up buildings. But in modern times, pillars apparently hold […]
Tribes Connect With Emotion
November 29, 2016 by 14 Comments
Tribes don’t run on communications. They run on emotional connections. Through these connections, tribes create movements. And movements change things. For example Long ago, in better times, a guy by the name of Shepard Fairey made a poster. It just happened to be a poster of Barack Obama. And it just happened to be for […]
A Purpose Worth Sharing
October 25, 2016 by 19 Comments
People don’t engage with your cause because of what you do. People get involved with a tribe because of why you do what you do. As the story goes No one sent out thousands of invitations to the big event. There was no website to check the date. No social media to get the word […]
