Frank Gehry is a starchitect. He designs amazing, innovative buildings like The Guggenheim Museum in Bilbao, Spain and the Disney Concert Hall in Los Angeles. But above all, Frank Gehry is a reframer. He follows The Reframers Credo. So when he was asked to design a chair he started reframing. He redefined the problem as, […]
How It Works
Ideas for change start out small and fragile. But the more you talk about them, the more you share them, the more they start to take shape. But when you experience a different way of seeing things people can be inspired to transform them from good ideas into great ideas. And the people […]
Generous Ideas Blow Up Real Good
Ideas for good can be very powerful. They can grow and spread at a surprisingly rapid rate. But not without a purpose, a tribe, a story, and a movement. Like Blake’s big boom It was finally time for a little fun. He needed it. Running four startups was getting to him. So he decided to […]
To Those Who Leap
One day, Bill Klann took a trip to Chicago. Of all the wonders that he could see there, Bill found himself in the midst of the Union Stock Yards. In a slaughterhouse, of all places. The world’s capital of butchery There, he was immersed in a model of industrial butchering efficiency. Animal carcasses moved by […]
Think Differently
Ideas start out small and fragile. But the more you talk about them, the more you share them, the more they take shape. But when you add a different way of seeing things ideas can go from good to great. And so can people.