The George Clooneys, Tom Rooneys, Adam Looneys and just plain Tooneys of the world aren’t the biggest influencers anymore. Thank goodness. But Calvin Lee is Calvin is a 40 something, unmarried geek who lives in the basement of his parents’ home. More important, Calvin is a “superconnector.” His 140-character pronouncements, comments and bitly links drive […]
Content At The Speed Of Light
Filed Under: ART thinks Tagged With: Build Network, building a movement, Calvin Lee, Connectors, Content, Content That Helps, Influencers, Klout, Online Content, Online Network, Online Reach, Social Score, Superconnectors, Tribe, tribes, twitter
Surviving The Content Apocalypse
It started out innocently enough. Quite pretty, really. Lovely little messages, gliding on the breeze, falling lightly to the ground. Then things changed Suddenly, the wind shifted and the messages increased, filling the the sky, turning everything in their way into a shroud of white. Each message now propelled horizontally like an icy bullet. Making […]
Filed Under: ART thinks Tagged With: Content, content marketing, Content Marketing Institute, Creating Content, Emotions, Empathy, Engagement Marketing, Marketing Message Strategy, Narrative, Publishing Content, Stories, storytelling