The old brand story isn’t just dead, Woody Harrelson is smoking its ashes in his lucky skull bong somewhere right now. Will transmedia storytelling kill the branding star? What the heck is transmedia storytelling, and why is it becoming a hot topic these days? Well, in its simplest terms, it’s the practice of creatively linking […]
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We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
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