Looking for brand differentiation inside your organization is like looking for a needle in a Betty Ford Clinic. Because differentiation doesn’t exist inside your programs, your offerings, or your organization. It only exists inside people’s minds. A cautionary tail Once upon a time there were three little piggies trying to differentiate themselves in the world. […]
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We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
Arthur O’Shaughnessy
Our Manifesto
You are responsible for the things you put into the world.
Those things should be helpful, elegant, entertaining and beautiful.
They should make people feel better, not worse, about themselves and living in the world.
They should make the world a better place.
Most of all, they should serve others.
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