“We flew into Iquitos from Lima last night. And the mess began as soon as we landed . The airport looked like a dilapidated barn.” “But they sure took baggage security seriously” “They wouldn’t let us have our bags until they checked the tags. I guess they have to do that here; otherwise people would steal […]
Draw The Line On Differentiation
October 2, 2014 by 1 Comment
Looking for brand differentiation inside your organization is like looking for a needle in a Betty Ford Clinic. Because differentiation doesn’t exist inside your programs, your offerings, or your organization. It only exists inside people’s minds. A cautionary tail Once upon a time there were three little piggies trying to differentiate themselves in the world. […]
