The route to your organization’s true purpose (the one that doesn’t have to do with making money) is seldom straight and never smooth. If it was, just anyone could do it. And then it wouldn’t be transformative. Status without the quo Organizations that are driven by purpose are special because they change people, they overturn […]
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We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
Arthur O’Shaughnessy
Our Manifesto
You are responsible for the things you put into the world.
Those things should be helpful, elegant, entertaining and beautiful.
They should make people feel better, not worse, about themselves and living in the world.
They should make the world a better place.
Most of all, they should serve others.
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