It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]
From Hype To Help: Remaking IMC
Filed Under: ART thinks Tagged With: Creates Experiences, Creating Value, Imc, Marketing, Marketing Communications, social media, storytelling, Tribe