From Measly Messages To Mighty Moments

What Now? Designing Action Into Experiences

Janet stood facing the huge, metal monster. Shaking. In sheer freight. It was just an MRI scan, but fear of the unknown overtook her. She sat shaking on the side of the machine and then lay down. A harrowing experience While she was lying there, still waiting for the procedure to begin, she noticed a […]

The “Purpose, Tribes, Stories, & The Squat Or Sit” Experience

Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]

“The Creative Work Of Leaders” Experience

Takes those who lead through the new essentials of creative leadership. Essentially Reframing. Storylistening. Understanding your tribe’s worldview. Defining “why.” And leadership storytelling that inspires action. Together, we’ll cover Aristotle Leads A Tribe What’s A Tribe? Tribes Connect With Emotion The Pillars Of Tribe Connection Stories That Move The Movement Experience it Inspire those who […]

The “Dare To Be What Only You Can Be” Experience

Takes your team through a series of exercises. And questions. And stories. And experiences. Why are you here? Each one aimed at helping the team define your organization’s purpose and reason to exist. And to find the one that’s remarkable enough that people will share it with others. Together we’ll cover The Purpose Effect Where […]

The “Worth Sharing” Experience

Today, a purpose that’s not worth sharing is a purpose not worth having. And it’s no longer about stories you tell, it’s about stories that others share. What matters How do you make yours remarkable enough to be talked about by others? And simple and compelling enough to be enthusiastically passed on? Together, we’ll cover […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]

What’s an experience?

Drinking beer and watching ESPN. Chris Barbie and Don Kamentz found themselves sitting in a bar in Houston. Just chillin. Trying to recuperate from another 14-hour day running their start-up charter school. Wach ya’ lookin’ at On the screen in front of them, ESPN was covering National Signing Day. That’s the day high school football […]

We’re Asking The Wrong Question

Whether we like it or not, our future depends upon the questions we ask. Whether we accept it or not, the wrong question can take us in the wrong direction. Or in an old direction that wanders about and wastes our time and effort and creativity. Alice stood at the crossroads Before her floated the […]

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