Want To Lead A Movement? Start With A Story

Two children were born on the same day in Uganda. Two children grew up in the same Ugandan village. One boy One of those boys dropped out of school. He never learned to read. He ended up cutting sugarcane. He eventually struggled with alcohol abuse and parented many children out of wedlock. The other boy […]

Ten Things A Movement Needs

Through the oppressive heat, and humidity, and driving rain they came. Traveling in their luxury limos, and the family sedan they came. Celebrating in their fancy, streamlined motor coaches they came. Crowded into rickety, old school buses and church vans they came. In broken down VW buses and specially scheduled trains they came. From the […]

What A Doughboy Knows That We Don’t

It’s the beginning of a new semester. And Bob is at it again. Each semester, Bob shows a video to his international students. It’s this one.  Behold the Doughboy effect “Does this make you hungry?” he asks them. They laugh nervously and answer, “No.” “Does this make you think of family or getting together […]

Empathy: The Overlooked Secret

By Mark Clevenger Mark Clevenger is the President of Clevenger Associates, a marketing research consultancy specializing in human behavior. Empathy is for practical people The question: “Knowing our customers is important, but isn’t empathy getting into la-la land?” Mangers worry. How can we improve efficiency? Detours are the enemy. Stay focused. Find the quickest path […]

Empathy, Experiences, Stories, Oh My

Joe is walking down a street when he falls in a hole. The walls are so steep he can’t get out. A doctor passes by, and Joe shouts up “Hey you! Can you help me out?” Sympathy The doctor writes him a prescription, throws it down the hole, and moves on. Then a priest comes […]

To The Truth Tellers

Truth was naked and cold. Destitute. She had been turned away from every door in the village. Her nakedness frightened the people When Parable found her, she was huddled in a corner, shivering, and hungry. Taking pity on her, Parable gathered her up and took her home. There she dressed Truth in story, warmed her, […]

Visual Stories My Old Friend Tells Me

We have met at least once a month for the last 22 years, my old friend and me. And every time I visit I see something I didn’t see before. Something new from my old friend to me. For 22 years Every time we’re together I feel inspired. That’s my old friend’s gift to me. […]

More Nothing: What Visual Storytelling Needs

Heather Anthony is an artist. She creates family portraits. To begin, she asks the family to send her photographs of each person. She asks them about the clothes they like to wear.  And the fashion story they tell. Creating context From those contextual elements, she draws a digital sketch of the group for approval. Only […]

From Measly Messages To Mighty Moments

The “So, You’re A Storyteller?” Experience

Zeros in on what a real, emotionally compelling story is. Not what most storytellers think Then teaches your team how to structure stories that move people to action. All through lots of stories, examples, exercises, and a personal, interactive experience. Together we’ll cover Messages Don’t Work Anymore What’s A Story, Anyway? How To Shape A […]