More Nothing: What Visual Storytelling Needs

Heather Anthony is an artist. She creates family portraits. To begin, she asks the family to send her photographs of each person. She asks them about the clothes they like to wear.  And the fashion story they tell. Creating context From those contextual elements, she draws a digital sketch of the group for approval. Only […]

From Measly Messages To Mighty Moments

The “So, You’re A Storyteller?” Experience

Zeros in on what a real, emotionally compelling story is. Not what most storytellers think Then teaches your team how to structure stories that move people to action. All through lots of stories, examples, exercises, and a personal, interactive experience. Together we’ll cover Messages Don’t Work Anymore What’s A Story, Anyway? How To Shape A […]

The “Purpose, Tribes, Stories, & The Squat Or Sit” Experience

Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]

“The Creative Work Of Leaders” Experience

Takes those who lead through the new essentials of creative leadership. Essentially Reframing. Storylistening. Understanding your tribe’s worldview. Defining “why.” And leadership storytelling that inspires action. Together, we’ll cover Aristotle Leads A Tribe What’s A Tribe? Tribes Connect With Emotion The Pillars Of Tribe Connection Stories That Move The Movement Experience it Inspire those who […]

The “Worth Sharing” Experience

Today, a purpose that’s not worth sharing is a purpose not worth having. And it’s no longer about stories you tell, it’s about stories that others share. What matters How do you make yours remarkable enough to be talked about by others? And simple and compelling enough to be enthusiastically passed on? Together, we’ll cover […]

The “What Will We Do With The Creative Brief?” Experience

It’s seldom creative. It’s never brief. And yet, it’s a creative brief Today’s rambling, uninspiring brief is a flaming bag of shit dropped on your team’s doorstep. They have no choice but to stomp it out. Learn how to reinvent the brief for an age of experiences and storysharing – not messaging. Together, we’ll cover […]

What The Critics Have To Say

A few reviews of the Art Of It experience for your reviewing pleasure Gordon has that rare mind for creative thinking. And Gordon’s presentations are inspiring. He guides his audience to a promised land of purpose-driven solutions and delivers beyond expectations. His quiet demeanor hides the passion he feels for great work. His soft voice […]

What’s an experience?

Drinking beer and watching ESPN. Chris Barbie and Don Kamentz found themselves sitting in a bar in Houston. Just chillin. Trying to recuperate from another 14-hour day running their start-up charter school. Wach ya’ lookin’ at On the screen in front of them, ESPN was covering National Signing Day. That’s the day high school football […]

How It Works

  Ideas for change start out small and fragile. But the more you talk about them, the more you share them, the more they start to take shape. But when you experience a different way of seeing things people can be inspired to transform them from good ideas into great ideas.   And the people […]