Art Changes Things

You want to change things? Make art. Art is the human ability to do something for the first time. Something that may not work. Art is the work of a human being doing something real and personal that might change things. Art is about the important stuff. Because… But this world of art is not […]

Tribes Connect With Emotion

Tribes don’t run on communications. They run on emotional connections. Through these connections, tribes create movements. And movements change things. For example Long ago, in better times, a guy by the name of Shepard Fairey made a poster. It just happened to be a poster of Barack Obama. And it just happened to be for […]

A Purpose Worth Sharing

People don’t engage with your cause because of what you do. People get involved with a tribe because of why you do what you do. As the story goes No one sent out thousands of invitations to the big event. There was no website to check the date. No social media to get the word […]

Where Purpose Lives

The definition and nature of purpose is often misunderstood. It does not reside in a founder’s head. You won’t find it on an organizational chart. What about a nifty slogan? And it’s usually not visible on a vision and values poster. Or in your typical mission statement. Powerful, world-changing purpose lives inside the members of […]

The Purpose Effect

That’s you, tossed hither and yon. Pushed here and there by every wave of change. That’s your tribe Pulled by each misguided would-be, could-be opportunity. Buffeted by every possible concern of every possible constituency. Floating aimlessly from one flavor-of-the-month to another. Jolted by every news cycle. That’s you Susceptible to every wave of expediency. That’s […]

Define Your Purpose

People aren’t compelled to act by knowing what you do. They act because they connect with why you do it. Committing yourself to an ideal that transcends making money Defining why you do, what you do, how you do Articulating a belief system around why Aligning your internal value with what your tribe values most […]

The Great Idea That Isn’t

Larry’s business was in trouble. The market he served was in trouble. The public infrastructure he supplied was in trouble. It was literally crumbling. And as a result, everyone was simply reacting to emergencies instead of thinking ahead and adding real value. For Larry, it was a death spiral of commoditization, drowning in a red […]

To Those Who Make It Real

He had been siting under that gnarled, old tree, enjoying its refreshing shade, for hours. Just thinking. Pondering the universe. Then it happened. A thud heard around the world. A monumental plop in history. Who discovered gravity? Issac Newton, right? Well, not exactly. People already knew heavy stuff could fall and bonk you on the […]

Finding The Remarkable

I was in the middle of writing a post about why it’s important for purpose-driven brands to stand out instead of blend in. I’d just battered into submission the point that standing out doesn’t start with telling people things. It starts by making something remarkable. The remarkable is something that is worth sharing. Something people […]

To The Imperfect Journey

At the end of the dock there is a boat. But in the side of the boat there is a hole. That hole is never going to be fixed. And it’s never going away. So, get a new boat, right? You can’t get a new boat. Because this is your boat. All you can do […]