From Measly Messages To Mighty Moments

The “Dare To Be What Only You Can Be” Experience

Takes your team through a series of exercises. And questions. And stories. And experiences. Why are you here? Each one aimed at helping the team define your organization’s purpose and reason to exist. And to find the one that’s remarkable enough that people will share it with others. Together we’ll cover The Purpose Effect Where […]

How It Works

  Ideas for change start out small and fragile. But the more you talk about them, the more you share them, the more they start to take shape. But when you experience a different way of seeing things people can be inspired to transform them from good ideas into great ideas.   And the people […]

A Thought About Building

Generous Ideas Blow Up Real Good

Ideas for good can be very powerful. They can grow and spread at a surprisingly rapid rate. But not without a purpose, a tribe, a story, and a movement. Like Blake’s big boom It was finally time for a little fun. He needed it. Running four startups was getting to him. So he decided to […]

To Those Who Leap

One day, Bill Klann took a trip to Chicago. Of all the wonders that he could see there, Bill found himself in the midst of the Union Stock Yards. In a slaughterhouse, of all places. The world’s capital of butchery There, he was immersed in a model of industrial butchering efficiency. Animal carcasses moved by […]

The Great Idea That Isn’t

Larry’s business was in trouble. The market he served was in trouble. The public infrastructure he supplied was in trouble. It was literally crumbling. And as a result, everyone was simply reacting to emergencies instead of thinking ahead and adding real value. For Larry, it was a death spiral of commoditization, drowning in a red […]

To The Big Uneasy

You’ve probably been here before. In fact, there’s a really good chance you’re here right now. Feeling uneasy. With that queasy little flutter in your stomach With that voice in your head questioning if what you are doing is worth all the extra time and effort and pain. Wondering if you’ll ever break through. Because […]

To the storytellers

Once there was a man obsessed with making complex, highly technical things easy for the common, everyday person to understand. And, in the process, he hoped to change the world. But his well-defined cause, burning passion, elegant design sense and tyrannical obsession with execution were not enough. Then he discovered one thing that changed everything. […]

Finding The Remarkable

I was in the middle of writing a post about why it’s important for purpose-driven brands to stand out instead of blend in. I’d just battered into submission the point that standing out doesn’t start with telling people things. It starts by making something remarkable. The remarkable is something that is worth sharing. Something people […]