“Purpose, Tribes, Stories, & The Squat Or Sit” Experience

Explores seismic shifts in organizational purpose, and integrated marketing and communications. Whole lot a shakin’ And, more importantly, how you can take advantage of them. Including an exercise in building an experience / story platform. Together, we’ll cover Messages Don’t Work Anymore From Hype to Help: Remaking Integrated Marketing Communications Stories Of IMC On The […]

“Dare To Be What Only You Can Be” Experience

Takes your team through a series of exercises. And questions. And stories. And experiences. Why are you here? Each one aimed at helping the team define your organization’s purpose and reason to exist. And to find the one that’s remarkable enough that people will share it with others. Together we’ll cover The Purpose Effect Where […]

What’s an experience?

Drinking beer and watching ESPN. Chris Barbie and Don Kamentz found themselves sitting in a bar in Houston. Just chillin. Trying to recuperate from another 14-hour day running their start-up charter school. Wach ya’ lookin’ at On the screen in front of them, ESPN was covering National Signing Day. That’s the day high school football […]

We’re Asking The Wrong Question

Whether we like it or not, our future depends upon the questions we ask. Whether we accept it or not, the wrong question can take us in the wrong direction. Or in an old direction that wanders about and wastes our time and effort and creativity. Alice stood at the crossroads Before her floated the […]

What’s A Tribe?

Human beings can’t help it. We need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe. To contribute to and take from a group of like-minded people. We are drawn to leaders and to their ideas and we can’t resist the rush of belonging and the […]

From Hype To Help: Remaking IMC

It’s time to do something about that rickety, old, rough-running IMC. I mean integrated marketing communications. And installing a few new parts isn’t going to do it. This is going to take a total redo It’s much like what our good friends at UNICEF faced a few years ago. They spent a fortune creating posters […]