“So, You’re A Storyteller?” Experience

Zeros in on what a real, emotionally compelling story is. Not what most storytellers think Then teaches your team how to structure stories that move people to action. All through lots of stories, examples, exercises, and a personal, interactive experience. Together we’ll cover Messages Don’t Work Anymore What’s A Story, Anyway? How To Shape A […]

What’s an experience?

Drinking beer and watching ESPN. Chris Barbie and Don Kamentz found themselves sitting in a bar in Houston. Just chillin. Trying to recuperate from another 14-hour day running their start-up charter school. Wach ya’ lookin’ at On the screen in front of them, ESPN was covering National Signing Day. That’s the day high school football […]

We’re Asking The Wrong Question

Whether we like it or not, our future depends upon the questions we ask. Whether we accept it or not, the wrong question can take us in the wrong direction. Or in an old direction that wanders about and wastes our time and effort and creativity. Alice stood at the crossroads Before her floated the […]

What’s A Story, Anyway?

Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]

Stories Of IMC On The New Frontier

It’s just a hazy, fading memory now. But when I was a young boy a teacher changed my life. She made me stay after school and learn to read. Actually, I was already a passable reader. Mrs. Hoarsley thought I could be better You see, she believed in me when I didn’t really believe in […]

Surviving The Content Apocalypse

It started out innocently enough. Quite pretty, really. Lovely little messages, gliding on the breeze, falling lightly to the ground. Then things changed Suddenly, the wind shifted and the messages increased, filling the the sky, turning everything in their way into a shroud of white. Each message now propelled horizontally like an icy bullet. Making […]

The Evil Deception Of Content

“I have brought you here to the top of the changing, ever-shifting world, my friends, to be tempted.” “Look out, across time and space,” the evil deceiver whispers. “What do you see?” Content strategies being skillfully developed. Complex message platforms devised, revised, strategized and restrategized. Elevator pitches crafted in one minute, two minute and ten […]

Rise or set?

It was the season of Light, It was the season of Darkness, It was the spring of hope, It was the winter of despair, We had everything before us, We had nothing before us, We were all going direct to heaven, We were all going direct the other way –Charles Dickens Today’s connected world is […]

Positioning A Purpose

How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]

Old Stories Made New

Once upon a time, in a kingdom not so far away, the good people who make children’s books wanted to tell their story of quality and care. But the nasty ogres of boring facts, speeds and feeds, stats and figures turned around and devoured their every attempt. Because, well, frankly, no one in the kingdom […]