A Thought About Building

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Stories That Move The Movement

Real stories, narrative stories, are powerful. They connect people and forever change those people for the better. Great stories exist outside time. They live in people’s hearts. And they fuel their actions That’s why stories are the language of tribes. And as such, they hold the power to emotionally connect people. And to define and […]

How To Shape A Story

Every story has a shape. You can find it by plotting the emotional high points and low points that the story takes as it unfolds. Voila! When you’re done you’ll end up with the shape of that story. That’s what Kurt Vonnegut did to show that classic stories have common basic shapes. He used Cinderella […]

What’s A Story, Anyway?

Stories are powerful. They connect with something deep within us. They help us make sense of the world and our place in it. The kinds of stories that motivate tribes and ignite movements define the cause. They illuminate our ideas and actions and make them memorable. They change things When done well, they transcend mere […]

Art Changes Things

You want to change things? Make art. Art is the human ability to do something for the first time. Something that may not work. Art is the work of a human being doing something real and personal that might change things. Art is about the important stuff. Because… But this world of art is not […]

You’re Not Done Yet

There’s a great deal to be said about the past year. Which, of course, is why Webster’s summarized it all with one word. Their word of the year… Surreal Merriam-Webster defines “surreal” as “marked by the intense irrational reality of a dream.” That’s a fine definition. But it’s also kind of tricky. Like everything else […]

The Pillars Of Tribe Connections

Everybody loves a good pillar. They’ve been around for ions. You’ve got your Doric pillar. And your Gothic pillar. There’s always your Ionic pillar and your Corinthian pillar. Not to mention the ever-popular Tuscan. A short history of pillars Traditionally, pillars have been used to hold up buildings. But in modern times, pillars apparently hold […]

Tribes Connect With Emotion

Tribes don’t run on communications. They run on emotional connections. Through these connections, tribes create movements. And movements change things. For example Long ago, in better times, a guy by the name of Shepard Fairey made a poster. It just happened to be a poster of Barack Obama. And it just happened to be for […]

A Purpose Worth Sharing

People don’t engage with your cause because of what you do. People get involved with a tribe because of why you do what you do. As the story goes No one sent out thousands of invitations to the big event. There was no website to check the date. No social media to get the word […]