Thanks Giving Platform

Teachers change our lives. Some people recognize it at the time. For others, it takes years to understand the profound influence they have had on us. But it’s always difficult to say thank you. The Teacher Shout Out platform made it easy. With big ads and little banners, students and their parents, as well as […]

Positioning A Purpose

How do you position an organization in the rapidly changing branding world? Find your tribe, Pilgrim. Find a tribe of marketing change agents at business-to-business firms who see the world the way you do. Then, it might be wise to define your purpose in a way that resonates with them. In this case, it’s a […]

A Hub To Your Health

How much do you know about your healthcare benefits? If you’re like Dave, and most people, the answer is, “very little.” Because every time Dave tries to explore his options, he finds himself awash in a maze of legalese, weasel words and medical jargon. HealthHub is for Dave. It’s a digital platform, personalized to his […]

Creating Tribal Experiences

As I walked into what looked like a time-worn Spanish court-yard, a young lady dressed in a fringed skirt took my hand and began teaching me how to Tango. But it wasn’t really a dance lesson. It was a lesson in the power of a tribe experience over a mere event.   So take a […]

Empathy Unites

“If only my eyes could speak.” What’s it like to be unable to read? How do you communicate, if only for a moment, an inkling of the frustration, the confusion, the feeling of helplessness? What’s it like to see the world anew and begin to feel its promise? What’s it like to open a new […]

For The Cause

The assignment: Raise $1.25 billion (that’s billion with a B) in three years? The reframe: Turn the case for new facilities into an overriding, human cause that can make a difference to individuals and to the world. Enter “the ripple effect.” Stories of how one person and their generosity gave another person a chance. And […]

Old Stories Made New

Once upon a time, in a kingdom not so far away, the good people who make children’s books wanted to tell their story of quality and care. But the nasty ogres of boring facts, speeds and feeds, stats and figures turned around and devoured their every attempt. Because, well, frankly, no one in the kingdom […]

Pretty Is As Pretty Does

It was a glorious, early Spring morning. The sun shone brightly. The trees were newly green. All around, vibrant splashes of color punctuated the scene. David Ogilvy was on his way to work, walking but barely noticing, when he came upon a homeless man begging on the street. The man held up a sign that […]


Smile though your heart is aching Smile even though it’s breaking When there are clouds in the sky, you’ll get by If you smile through your fear and sorrow Smile and maybe tomorrow You’ll see the sun come shining through for you Smile, what’s the use of crying? You’ll find that life is still worthwhile […]

Passion Plays

Not a true believer? Well, these little stories, spread by the faithful to non believers such as yourself, might just make you one. Especially if you had a passion for Bible-making. There’s the parable of how to bind your pages so they, like your eternal life, are smooth. And the one about the graces of […]