Creating Tribal Experiences

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As I walked into what looked like a time-worn Spanish court-yard, a young lady dressed in a fringed skirt took my hand and began teaching me how to Tango.

But it wasn’t really a dance lesson.

It was a lesson in the power of a tribe experience over a mere event.

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So take a lesson in the Barrio.

Design-your-own dance costume.

Join the Dancing With The Stars competition.

A little Bachata here, a little Rumba there and what have you got?

Baba Luna.

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Imagine being dropped into an elegant and mysterious Italian mansion with costumed opera singers roaming the giant entry and stairs.

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With arias ringing in your ears, design your mask at the mask station.

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And join the dramatic mystery tour.

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Tribal experiences include unexpected venues, a theme that promises intrigue, activities that challenge people’s physical and mental involvement and communications that create excitement and anticipation.

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So less is more at Blanc.

Take in the modern, minimalist museum space where you can design your own white Lego structure while you’re inspired by shapeshifting¬†dancers and artists transforming blank canvases with bold splashes of dramatic color.

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Reframing events into experiences increased attendance for the Design Foundation Fighting Aids from their traditional 300 attendees to more than 850 people in three years.