Find your story

Set yourself apart in a way that connects with your tribe.

Discover the creative power of reframing.

Learn the fine art of being what only you can be.

Being different by being relevant to your tribe : A critical analysis

Understanding your tribe’s decision criteria

Mining insights about what motivates your tribe

Focusing on the compelling

Aligning your cause with your tribe’s most compelling criteria

Defining your value to the tribe

Exploiting the unique power of a specialist

Creating and leading a new category

Looking and sounding like a leader

Tell Your Story >

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